Why tableware or glassware printing is the best form of stealth advertising

2 December 2024 - Reading time 4 min. - Floris de Bruin

Marketing & Design

Why tableware or glassware printing is the best form of stealth advertising

Printing on tableware or glasses is the best form of surreptitious advertising. You don't always notice, but with the rise of social media, you yourself have become the main marketer. Your followers see where you have been because you share a photo on Instagram. If you have good experiences at, say, a good lunch café, you have influenced your followers, because you posted it on social media. In this blog, we dive even deeper into the world behind glassware and tableware printing.

You would like to print or engrave your logo on glassware or tableware. Whether you do it because it is beautiful or because you want to promote your brand, there are plenty of reasons why printing glassware or tableware can be so successful. Here are the three main returns from printed glasses or printed crockery.

Your brand is more complete. Imagine: you are the owner of a beautiful restaurant. When guests drink from printed wine glasses or eat from printed plates, you are pampering them. Printed glasses and printed plates help you a lot with that. The picture of your brand is a beautiful whole and complete with engraved wine glasses or nicely printed coffee cups, for example.

You bring your brand to the attention of your guests. It may seem logical that most people know where they have reserved a table, but that is very easily forgotten. You as a hospitality entrepreneur or another type of business will benefit by subtly showing who you are as a business. Are you familiar with "The Rule of 7"? This study states that people need to perceive something seven times to actually remember it. The best way to make guests notice who they are guests with is by printing crockery or glasses. The guest always looks at the engraved wine glasses and your logo. It sticks, making it easy for them to answer the question "Which restaurant did you eat at recently?". Your company or catering business will linger in the minds of your guests. That's exactly what you need to keep them coming back to you!

Your guests as marketers. Social media is unthinkable these days. In fact, social media has become a big part of our lives. So too for the guests of your business or hospitality company. If they had a delicious meal somewhere on their Friday night off, they post afterwards on Instagram, Facebook or Snapchat that they had a delicious meal. When your guests' followers see the logo on the plates, they think, "Hey, I should eat there too, because they loved it there too!"

Take advantage of it! Use your guests as marketers for your business. Free advertising is always nice!

Sneak advertising sounds sneaky, but it really works! Because people recognise your company, they stay loyal to you. Above all, ask about the possibilities! We will gladly help you. Request a quote or free digital proof immediately.