What is transfer printing?

Step by step: how does transfer printing work?

Transfer printing is a beautiful printing technique. Before the printing process begins, the design is first determined. Then transfers are made, cut out and stuck onto the product. Then the products go into the oven, are cooled and packed. This was a bit succinct, wasn't it? We explain it to you step by step and in detail.

Step 1: Defining the design

A digital proof is sent which is approved or rejected by you, the customer. This gives you control over what the end result will look like. That's nice. You can tell us your wishes: should the logo be bigger, smaller, lower, higher or different on your product? Ask about the possibilities; we are happy to help!

Step 2: Printing, cutting and pasting the decals

After the design has been determined, the decals are printed. The decals are carefully checked so that the end result will meet your expectations as a customer. After this, the decals are cut so that they are ready to stick on the product. Thus, the decals are removed from the paper and the logo is stuck onto the product in ceramic ink with a transparent layer over it. This is precision work and is done by human hands!

Step 3: In the oven

After the transfers are prepared and stuck on the products, they are baked in the oven at a temperature of 800 degrees Celsius. The transparent layer over the logos melts and disappears, but the logo remains on the products and is baked in.

Step 4: Cooling and packaging

Once the products have baked in the oven, they are cooled, checked and packed. On their way to you!

What are the advantages and disadvantages of transfer printing?

Advantages of transfer printing

• Transfer printing is ideal if your logo contains multiple colours.
• 100% scratch-resistant and dishwasher-proof.
• Transfer printing is a good option if your logo is detailed. As long as you deliver the logo in a vector file, anything is possible. This is because the transfers are printed, so nothing can go wrong.
• Transfer printing is possible from a small print run onwards, due to the low start-up costs.

Disadvantages of transfer printing

• Because the transfers are applied by human hands, mugs, for example, can occasionally show a difference in height from one another. Also, a logo may occasionally be pasted crookedly. This does not happen often, but is sometimes unavoidable.

Transfer printing compared to other printing techniques

• Digital printing: Digital printing is ideal for designs with a wide range of colours and many details. This is also known as Full Colour printing. This method uses digital printers that print directly onto the material, making it particularly suitable for small runs or personalised products.
• Engraving: A durable technique in which the design is applied to the glass or crockery. This involves removing a thin layer from the glass by laser engraving. This creates a chic look and is perfect for special occasions or as a personalised gift.
• Screenprinting: A durable printing technique where the design lasts for a long time, up to 500 washes. Screen printing offers the ability to work with vibrant colours and a wide range of shades. The process is carried out entirely by machine, which ensures an accurate finish and a high level of detail, much more precise than handwork.

The choice of printing technique depends on several factors: the desired print run, the design and the type of material. For detailed and multi-coloured printing, transfer printing is ideal. For a durable print that resists wear and tear, we recommend screen printing. However, do you have a complex design with many colours or want personalised products in a smaller print run? Then digital print is the best choice. For a luxurious and subtle look, we recommend engraving.

Want to know more about the different possibilities? Feel free to contact us! We will be happy to help you find the perfect solution for your personalised glassware and tableware. Request a quote or digital proof without obligation!