Why hospitality businesses choose printed beer glasses
Sitting on the terrace with the sun shining: you prefer to do that with a beer in your hand. The glasses in which beer is served come in different shapes and sizes. But they do have one thing in common: beer glasses are increasingly being printed. As a catering business, why should you get your beer glasses printed? How does printing work? In this blog, we explain it to you!
Why choose printed beer glasses?
Printed beer glasses are more than just functional. They contribute to the appearance of your hospitality business or brand and have multiple benefits - both practical and commercial.
1. Unity in house style
Unity in glassware radiates quality. If your glasses match the house style of your establishment and, for instance, match your menu or interior, you immediately create trust with your guests. That first impression counts, and well-designed glassware reinforces that professional experience.
2. Brand reinforcement and visibility
A glass with a logo acts as a subtle but effective form of marketing. At a time when customers like to share their drinks on social media, printed glassware provides extra visibility. Your brand becomes recognisable and sticks better - even outside your own establishment.
3. Increased perception
A beautiful beer glass, including printing, enhances the experience for guests. Because the overall picture looks nicer, the customer feels taken seriously and is therefore more satisfied. In most cases, a good atmosphere, nice service and a nice place are more important than the food and drink itself. This is when a printed beer glass can really make a difference.
How does printing beer glasses work?
Printing beer glasses is a beautiful process. We explain it to you!
Design
Printing beer glasses all starts with the design. What logo or text do you want printed on the glass? Do you want it with or without CE marking? Do you want to print all around the glass or on two sides? Or do you opt for a simple print on one side. There are an incredible number of options! As soon as you know what you want, we will make a digital proof for you. If you agree, the order is placed and we will carry it out. If you have any adjustments, we will process them for you.
Sticking and baking
Printing: Next, the decals are applied to the glass. These are stickers of your design made from ceramic ink. A protective layer is applied over them. Once all stickers have been pasted, the glasses are baked in the oven. In the oven, the logo melts on the glass. The glasses are then cooled, packed and shipped.
Engraving: The glasses go into the engraving machine. There, the logo is laser-engraved into the glass. The laser grinds a piece out of the glass, allowing the logo to sit in the glass. After that, the glasses are ready and can be shipped.
Read more about this in the blog about the different printing techniques!
Who are printed beer glasses ideal for?
Hospitality businesses
Pubs, restaurants, pubs, lunchrooms: all catering establishments that can make good use of printed beer glasses. Not only do they provide a professional and recognisable appearance, but they also reinforce the brand and complete the experience for guests.
Weddings
How fun is it to give and drink personalised beer glasses at a wedding? A nice memento of a great day. You can print them with names, date or a personal message.
Student clubs
For cantuses, parties and get-togethers, printed beer glasses with the logo or name of the association are almost indispensable. They strengthen the group feeling and are a popular reminder of good times.
Breweries and beer brands
For brewers, a printed beer glass is the way to properly present their brand. A printed beer glass strengthens the image, contributes to recognition and enhances the drinking experience.
Festivals and events
Plastic beer glasses printing is the ideal solution for festival organisers. The 'glasses' can always be reused and can be printed with the relevant logo. They are also difficult to break as they are made of sturdy plastic. The plastic option reduces environmental pollution as the glasses are reused.
So: already convinced?
Beer glasses printed with logo: an ideal way to delight customers, create a nice experience for them in your business and an easy way to advertise. Great idea, right? If you have any questions, don't hesitate to contact us! Feel free to ask for a quote and free digital proof or order right away.
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