Why glass printing on pouring height is the best choice

What is printing at pouring height?

Having your logo printed on glasses at pouring height not only has a nice look, but also a practical advantage. The logo acts as a handy measurement line, allowing the pourer to know exactly how much beer, wine or any other drink to pour.

While pouring, the pourer automatically looks at the top or bottom of the logo. As soon as the drink reaches this point, you know that the glass is filled just right. This ensures that all glasses are poured equally full, prevents waste and gives a professional impression.

For catering establishments, breweries and events, this is especially handy. Everyone pours in the same way, which ensures a neat presentation and prevents unnecessary overfilling. This keeps the drinks stocked for longer and customers always get a nicely filled glass.

Most of Riké's clients have their logo printed at 12.5 cl (also known as 0.125 litre) pouring height. This sounds strange, but has a very logical explanation. The vast majority of wine bottles have a capacity of 0.75 litres. 0.75 litres: 0.125 litres = 6 glasses. This means you can pour exactly 6 glasses per wine bottle. This avoids having to throw away leftovers.

See an example of a print on pouring height here:

Do you also want glasses with a logo on pouring height? Then this is a smart choice!

Benefits of a logo on pouring height

Printing a logo on pouring height has several advantages, both for branding and ease of use.

Maximum brand visibility - Because the logo is exactly at the level of the drink, it stands out immediately to both the pourer and the drinker. This ensures that your brand is subconsciously linked to the experience of drinking. This comes into its own especially with beer and wine glasses, as the logo is at the perfect viewing height.

Consistent pouring - The logo acts as a visual pouring line. This means bartenders or serving staff know exactly where to pour to, ensuring each glass is filled evenly. This prevents waste and ensures that customers always get the same amount.

Professional look - A well-placed logo on glasses gives a luxurious and well-kept appearance. Customers and guests immediately notice that attention has been paid to detail.

How does printing on pouring glasses work?

The logo is first placed in the right place during the design process: at what logo height on the wine glass do you pour the right amount of drink? Once this is determined, the printing process begins.

Printing glasses at pouring height is done using special techniques that ensure a sharp and durable print. The most commonly used methods are:

Screen printing - Here, the ink is applied in layers and burned in at a high temperature, making the print scratch- and dishwasher-resistant. This is a commonly used method for catering and breweries.

Transfer printing - By applying a transfer and baking the glass in the oven, the logo remains permanently on the glass.

Engraving - A subtle and chic way of placing a logo on a glass. This gives a matt, sandblasted effect and remains permanently visible without fading. The colour of an engraving is milky white and looks beautiful.

You can also, if that is your preference, have a measurement mark printed on the glass. Then you will still know how much wine or beer to pour.

Get your logo printed at pouring height now!

Engraving or printing a logo at pouring height is a smart choice for companies and hospitality businesses that want to make their brand as visible as possible. It not only offers a stylish and professional look, but also helps with consistent pouring of drinks. As a result, customers always get a perfectly filled glass, while your brand comes into focus at the right time.

Whether you opt for durable engraving or colourful printing, the right technique ensures that your logo lasts and has impact. This makes it a worthwhile investment for breweries, restaurants, pubs and companies looking to use glasses as promotional gifts.

Would you like to print your glasses with a logo on pouring height? Contact us and discover the possibilities for your brand or catering establishment!