What is decoration at pouring height?
You see it a lot in the hospitality industry: printed wine glasses with the hospitality establishment's logo. And this has been thought through. Just like the layout of shelves and aisles in a supermarket, there is a strategy behind the printing of wine glasses at pouring height; you bring your logo into focus, and you can save money too. Want to know how? Then read on soon!
Why decoration on pouring height?
Decoration on pouring height is more than a print or engraving on glass. A pouring height or pouring size is mainly used in the hospitality industry. This is because it is a clever and efficient way of serving wine or drinks. The logo is applied to the glass at a certain height by printing or engraving, for example. This makes serving drinks more efficient and cost-saving.
How does it work?
The logo at pouring height acts as a kind of measuring line. When designing the digital print proof, for example, the bottom or top of the logo is used to measure an exact quantity of wine or drink. A standard measurement for wine in the catering industry, for example, is 12.5 cl. or at 15 cl. This way, 5 or 6 glasses can be poured from a bottle. And your employees will know exactly to where the wine glass should be filled, making it easier for your staff, and offering your customers consistent quality (and quantity).
When the first wine glass is produced, it is filled with a liquid to determine the exact height of the logo. Then, this exact height is maintained for all other wine glasses, and so the glasses are all printed or engraved at the same height.
Benefits of Decoration at Pouring Height:
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Efficient Pouring:
Printing the logo at a specific pouring height allows staff to pour drinks consistently and efficiently, saving time during peak hours. -
Saving Drinks:
Placing the logo at the right height controls the amount of drinks poured, reducing waste and saving costs. See a calculation example below. -
Contribution Branding and Recognisability:
The logo at pouring height is not only practical, but also serves as a powerful branding tool. Your customers will see your logo dozens of times during a single visit to your establishment. In addition, guests experience consistently poured drinks, which contributes to the overall satisfaction and image of your establishment.
Wine glasses printed with logo on pouring size
The advantage of decoration at pouring height is twofold. On the one hand, it ensures that your logo remains constantly under the attention of your customers; on the other hand, it is a savings strategy for your business. Wine glasses with a logo on pouring height can save you up to 30% per year on your wine purchases!
Riké has a large standard range of wine glasses that can be printed with logo (see printing wine glasses). Can't find the wine glass you like in our range? Get in touch with us! You can do this by phone on 038 2022760 or via email info@rikegroup.com.
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