The power of visual branding

In a world where people are inundated with advertisements and ways to be convinced by other companies/hospitality businesses, it is hard to stand out. The way to stand out is through visual branding. Because people see your logo, your name sticks.

Lasting impression of customers

People are visually oriented. A unique design or logo on a glass or plate will stick in the memory of your customers. Imagine a customer enjoying a drink in a beautiful, printed glass with your logo on it. This not only ensures that the customer has a nice experience in your establishment, but also that they remember your name even after their visit.

Reinforcing your brand identity

Personalised glassware and tableware physically shape your brand identity. Every cup and saucer becomes an extension of your corporate story. Whether it is a sleek and modern design or a classic, your branding is literally on the table. This ensures consistency in the way your company is seen, promoting trust and recognition among customers.

Increase visibility with subtle marketing

Every printed item is used as a subtle but effective marketing tool. When customers use your glassware or tableware, not only do they see the logo, but also people around them. This is especially powerful in the hospitality industry, where guests often take photos and share them on social media. Your name is spread, without you having to spend extra marketing budget. Ideal right?

Advantages of printed glassware and tableware

Printing glassware or tableware is not only simply beautiful, it also brings many efficient benefits. We list them for you!

1. Increase brand awareness

By having your logo printed on plates or coffee cups, for example, your logo will be noticed by customers eating or drinking in your hotel and catering business. People recognise the logo, so it sticks in their minds. Visual images are better recognised and stick better than texts. All the better to get your logo printed! This ensures greater brand awareness.

2. Professional image and customer loyalty

A printed coffee cup or a nicely printed sign shows that you act professionally. Customers feel they are taken seriously and notice that you spend time making sure they have a good experience. They appreciate that, which makes them want to come back to your catering business!

3. The influence of social media

With the still growing influence of social media on our lives, it can be put to good use as a marketing tool of your hospitality business! If people come across your logo on a mug on Instagram, people will consider visiting your restaurant, café or lunchroom. You reach a lot of people this way.

4. Sustainable marketing

Printed glassware and tableware are sustainable marketing tools that are used over and over again. Unlike flyers or advertisements, they do not disappear after just one use. They remain visible, both in your company and in customers' homes, so your branding has a long-term effect. This way, you think about the environment and have a long-term marketing effect.

5. Lazy marketing

Printing glassware and tableware is a lazy form of marketing. Because mugs and saucers, for example, can be used often, you show your logo to customers time and again, without having to do anything at all. Ideal!

Where do customers come across me most often?

Where do customers come across you most often? In other words, where should I place printed glasses or printed tableware?

For hotels, it is useful to place printed bottles in hotel rooms. This is where the customer will see your logo the most. This keeps you highly visible and recognisable. For restaurants, it is logical that your logo should be visible at the table. This can be done on all kinds of products, namely: plates, cups, wine glasses, beer glasses, water glasses. Be visible! Then your company name will stick in customers' minds.

Why is printing on glassware or tableware profitable?

Returning customers

Because a print is an expression of interest in the customer, the customer feels highlighted and taken seriously. The customer finds the printing professional and appreciates it as soon as they order a drink and see the printing on the glass. This creates a connection and respect and ultimately in repeat visits, which in turn results in more sales.

Your customer as marketer

Through social media, people come across your brand because a customer posts a picture of a printed sign. This sign is seen by followers of the customer. Those who see the picture remember your name and pay a visit. This circle can repeat itself endlessly and result in more and more customers and more sales. Perfect right?

Customer examples

So what are examples of customers who applied this? Well, we do have them.

Van der Valk Hotel Brussels

Of course, Van der Valk is already a big name. They need to uphold that name. In this, we tried to help: we printed these bottles below. The print goes all the way around the bottle and is no less than six-coloured. This gives a truly beautiful result, with a luxurious and professional look. Read more about these beautifully printed bottles in this blog.

Moore MKW

Moore MKW is a large accounting firm (and much more) with more than 1,000 employees nationwide. With their merger in 2023, they needed new cups. So how do you go about it? You can see the result below. Beautiful cups with a nice logo. A result to be proud of!

Investra

For Investra, we were allowed to engrave beautiful bottles, print on cups and print on saucers. We did this so that visitors clearly see who they are dealing with and to represent Investra well with these products. See a nice picture of the saucers below.

What are you waiting for?

So: already convinced? If you still have some questions, we are ready to help you every working day. That way, together we try to make sure you get a great result. Tableware printing increases brand awareness, creates a bond between you and the customer and is a good free promotional tool for social media. Plenty to mention!

Request a quote and free digital proof immediately; you will receive them within one working day. This is to make the ordering process as smooth as possible. Already confident? Then order easily and effectively from the web shop. Riké will be happy to help you!